The brief:
Brand a new business within the Deloitte ecosystem
Craft a unique value proposition
Invent a brand personality
Create a new name and identity
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Video
Production - Mat&Fab. L’ÉLOI
Creative director - Jayson Chan
Script/Copy - Andrew Gale
Art direction - Jordan Bamforth
Branding
Strategy/content - Andrew Gale
Art direction - Jordan Bamforth
More than just an icubator.
Our business partner wanted to go beyond the identity of the traditional tech incubator and create a brand focused around innovation that defines the trends of tomorrow.
Nailing the name
How do you inspire innovative founders and reassure them that pairing with a big corporation isn’t going to stifle their creativity?
