The brief:

Brand a new business

Come up with a unique value proposition

Craft a brand personality

Create a new name and identity

  • Video

    Production - Mat&Fab. L’ÉLOI

    Creative director - Jayson Chan

    Script/Copy - Andrew Gale

    Art direction - Jordan Bamforth

    Branding

    Strategy/content - Andrew Gale

    Art direction - Jordan Bamforth

More than just an icubator.

Our business partner wanted to go beyond the identity of the traditional tech incubator and create a brand focused around innovation that defines the trends of tomorrow.

Nailing the name

How do you inspire innovative founders and reassure them that pairing with a big corporation isn’t going to stifle their creativity?